This film and many productions like it, have been created under the direction of Rodney Rascona. As with any production Motion or Still, a unique set of disciplines are enjoyed, relationships leveraged – in support of the client's Commercial brand or in support of an NGO – trying to make the lives of those in need That much better.
As a Director, Rodney guides a strong team who are interested in relationships where the creation of strong story, award winning imagery and the best of post production relationships support the creation of content rich film. Experts at productions in the developing world, we blend multiple skills together to raise awareness to social issues and to give a voice to the voiceless. below you'll find information presenting Film and Photography from across the globe – by rodney and his team where fresh ideas and strategic partners can be found – to give your vision life.
With most assignments today, there is a direct need for both motion and still imagery to support marketing and communication goals. In this spirit I possess a unique set of skills, dual disciplines, that bring both the creation of content rich, story focused film – and high end poignant photography to support clients with integrity filled productions.
–Advertising Photographer with Three Decades experience spanning 56 Countries
–global Relief and Development all hemispheres 18years
Within a multi decade professional advertising career, I’ve created poignant photography and film for the past 18 years across the Planet, as a strategic parnter in support of Global organizations working to ease the human condition. I’ve been tasked with creating strong story, equally strong aesthetic - trusted in covering some of the 21st century’s most pressing global issues.
–2004 Southeast Asia Tsunami
–the Haitian earthquake
–the Somali/Kenya exodus
–HIV/AIDS in East Africa
–Women's Rights in Congo
–Philippines typhoon Haiyan
–Global Women's Health
–The STEAM Initiative
consistently delivering frame-by-frame impact for clients from NGOs to the United Nations Foundation, US Dept of State – on international development, relief and advertising productions.
My assignments have stretched from Latin America to East Africa, the Indian Sub-Continent to Indochina with multiple projects throughout all regions, from the jungles of Cambodia to the arid desert lands of northern Kenya, remote locations along Amazonian tributaries to Europe – to conflict zones in Congo.
A recognized Photographer and Documentary Film Director, I work with known brands within the corporate marketing and communications sectors, both agency driven and client direct, and have spent much of my life on location to help raise awareness to serious issues needing equally serious solutions.
I enjoy a reputation for creating intimate, story rich film with a strong sense of aesthetic that engages the viewer, creates empathy, compassion, and furthers education with an emotional message that with respect to the subject - supports the brand.
Expert at productions especially within the developing world – I'm supported by cinema professionals dedicated to creating film that will make the difference to my clients and to the people they serve.
–Film Title-"I AM.. a WiSci Story"
–Client-US DEPT OF STATE
–Film Location-Malawi Africa
–Film Title-"Red Dirt Road"
–Award-Grand Prix Best Comm. Film
–Festival-Deauville Green Awards
–Festival Location-Normandy France.